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Full-Funnel Lead Generation for Solar & Battery Brand

300+ Leads in 30 Days
Full-Funnel Lead Generation for Solar & Battery Brand
( Overview )

E3 Energy needed a digital partner who could rapidly build brand visibility, generate high-quality leads, and reach both English-speaking and Chinese-speaking homeowners across Melbourne — all before a federal battery rebate deadline on 1 May 2026.

DC Groups deployed a full-service digital strategy spanning paid media, organic social, SEO, and data intelligence — all coordinated through our proprietary Nexus DC Performance Intelligence Platform.

( Capabilities )
Google Ads ManagementMeta AdsSEO / SEMXiaohongshuLocal SEOData Intelligence
( Gallery ) 01 / 02
( Challenge )

E3 Energy is a Melbourne-based solar and battery storage company specialising in premium products like FOX ESS and Sigenergy systems. Entering a competitive market dominated by established players, they faced three core challenges:

  • Building brand awareness from zero in a crowded solar market
  • Reaching bilingual audiences — both English-speaking and Chinese-speaking Melbourne homeowners
  • Racing against a deadline — Australia's federal battery rebate was set to decrease significantly on 1 May 2026, creating a narrow but powerful conversion window
( Our Approach )

Google Ads — Search & High-Intent Campaigns

We architected a multi-campaign structure targeting both brand and category keywords:

  • English Search Campaign — targeting high-intent keywords like "fox ess battery", "solar battery storage Melbourne", and "solar victoria approved battery list"
  • Purchase Intent Campaign — capturing bottom-funnel commercial queries at a CPC of just $1.77
  • Chinese Search Campaign — targeting Melbourne's Chinese-speaking homeowner segment, achieving a 20.19% CTR (vs. industry average of 1.5–3%)
  • Landing Page A/B Testing — 50/50 traffic split, test variant showing 12.34% CTR outperforming control from day one

Meta Ads — Bilingual Lead Generation

Parallel English and Chinese lead gen campaigns on Facebook and Instagram:

  • English Campaign: 147 leads at $9.88 per lead — CPL dropped 58% after optimisation
  • Chinese Campaign: 147 leads at $10.37 per lead — consistently strong performance
  • Weekly A/B testing of creative assets and audience segments

Xiaohongshu — Organic Community Building

Launched E3 Energy's Xiaohongshu from scratch:

  • Content views outperforming 97% of similar creators within the first month
  • 12.3% cover click-through rate — well above platform averages
  • Multiple users initiated direct purchase inquiries via DMs

Nexus DC — Performance Intelligence Platform

All campaign data flowed through Nexus DC, enabling unified dashboards, real-time optimisation signals, automated weekly reporting, and bilingual campaign intelligence.

( Impact )

This wasn't a single-channel play. The results came from a genuinely integrated approach — bilingual creative strategy, platform-specific audience insights, continuous A/B testing, and Nexus DC tying it all together with real-time intelligence.

Every dollar was tracked, every decision was data-informed, and the client had full visibility at every step through our integrated Notion workspace with weekly data reports, keyword tracking, and lead lifecycle management.

300+
Qualified Leads in 30 Days
20.19%
Google Ads CTR (7x Industry Avg)
97%
Outperformed Xiaohongshu Creators
$1.77
CPC on High-Intent Keywords
294
Meta Leads (Bilingual)
50K+
Total Impressions
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