Mirror Planet is a lifestyle GameFi platform combining blockchain, NFT, AR and location-based services. Their PFP-DAO card-drawing project needed a launch film that captured the excitement of the mechanic and the technical sophistication of the platform, without drowning in the usual Web3 jargon. The film had to work on the official site and in social distribution.
Web3 launches often hide a strong product behind jargon. Mirror Planet needed a film that felt premium and clear at the same time.
We led the project end to end, owning the whole pipeline so the tone stayed consistent from script to final frame.
Scriptwriting, storyboarding, 3D modelling, rendering and animation were all handled in-house, keeping creative control tight across every stage.
We worked in close feedback loops with Mirror Planet to land the right tone: premium, kinetic, technical but human, never jargon for its own sake.
Multiple concept directions were presented, and the final cut was iterated to spec for both the official site and social channels.
The launch video exceeded the brief. It was deployed across Mirror Planet's website and social channels, received strong internal affirmation, and became a foundational asset for ongoing community communications, the kind of anchor video a launch can keep building on.
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