TickShop is the first content-led e-commerce platform in Australia, specialising in furniture, homewares, pet supplies and creative gifts. The business had a physical showroom but almost no traction on social. Our brief was to turn social into a genuine growth channel, build an engaged following, and connect that audience back to both the online store and the showroom floor.
TickShop had product, a showroom and ambition, but a near-silent social presence. The category is crowded and visual, and a start-up brand had no shortcut to attention.
We ran a two-month integrated campaign across a 16-account matrix, built to compound reach instead of relying on any single post.
We layered entertaining auction-style posts and live streams to drive participation, and produced custom product videos that put the unique features of TickShop's range front and centre.
We partnered with Australian creators across rednote, Instagram and TikTok to add reach and credibility, matching each creator to the right product story rather than chasing follower counts.
We reshaped the in-store layout so visiting customers naturally became part of the social story, closing the loop between feed and showroom.
The campaign compounded across the full account matrix rather than spiking once and fading. Follower growth pushed past 300% inside the window, total views cleared 800,000, and the brand's main rednote account added 3,000 followers, with a single post crossing 900 likes. For a start-up brand in a crowded category, those were category-leading numbers, and the showroom was now part of the story rather than a separate channel.
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